From an epic tune at a warehouse party to a winning goal in the last minute of extra time, the overwhelming power of live experience is intoxicating. It’s all about being there.
An independent live communications agency, Ear to the Ground creates award-winning experiences that connect unique, intense and exciting moments with dynamic lifestyle brands.
We help our clients to make friends with the fans and followers that matter most to drive purchase intent and raise brand fame.
These real world, real time ‘must see moments’ not only tell a product’s story, making audiences shiver with brand excitement long after the final encore, but are also designed to spread beyond those present and provide content to be maximised across PR as well as earned and social media channels. Ultimately we reward our clients with a total engaged audience reach of millions.
We know people. We get fans and followers. We understand how live audiences behave. We've engaged over four million people live with a media reach of half a billion and delivered over 500 events, campaigns and initiatives around music, retail and sport to drive brand passion.
From launching flagship retail stores to new city centres; we've created global concerts, conferences, festivals, exhibitions and fashion and award shows for clients that have been attended, viewed, liked and re-tweeted by millions.
Detail drives us and that's why we've always insisted on retaining our own people, with a fully integrated in-house team for design, logistics, production and event management.
Insight is the key to understanding what our clients want to achieve, who they want to connect with and what they want to say. That means looking deeper, listening harder and asking the tough questions at the outset to ensure we're joined at the hip to our client's business and brands.
The concept is 'King' and we always work closely with our clients to craft the one idea we all know will drive audience interest, brand advocacy and long-term project success.
Shared and individual positive experiences are integral to our ethos. We engage the senses and stir the emotions to deliver stand-out 'must-see' moments that will become the 'must-tell' new stories for our audiences.
The true value of live engagement comes from harnessing the total communication power from the first invite to final tweet. At Ear to the Ground the 'event' is simply the epicentre of a much broader communications blast. This should be 'broadcast' across all relevant platforms, media channels and of course word of mouth.
Welcome to the real world. Our in-house delivery team ensures everything is safe, risk assessed and licensed. We control environments and manage complex logistics through precision planning and experienced management to ensure success.
At Ear to the Ground we always start with the end in mind in terms of knowing what success should look like and how we're going to measure it. We discuss and agree the relevant KPI's and metrics at the outset of every project and also introduce our own evaluation model that defines success based on a weighted experience index.
From high street retailers to global sports brands we help our clients engage their audiences and inject excitement into their stories.
3rd floor North Square
11-13 Spear Street
Manchester
M1 1JU
53.800651, -2.235667
+44 (0)161 237 9786
@eartotheground
Clerkenwell Green
London
EC1R 0DP
51.522743,
-0.104997
+44 (0)203 131 2992
@eartotheground
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